What are the Tech?

The Digital Transformation has made the emergence of the so-called “Tech” or companies that use technology as the main source to improve the performance and accelerate the innovation of different industries.

In some cases the technology is the basis of the product or service you offer, you can also focus on the innovation of the processes related to production, product distribution or management of internal processes in different areas.

In the corporate world is one of the most commonly used terms to define those companies that have a strong relationship with the technology and can deliver solutions agile to business problems, or to directly solve a pain in the market, whether end user (B2C), business to business (B2B) or (B2E).

Below, we share some of the definitions with more boom today:

Fintech: Finance + Technology

These companies are transforming the financial and banking services through the application of disruptive ideas that are supported in the new digital environment. The experts in Latam to see this segment of startups with the greatest opportunities for growth and expansion in the next five years given the digital divide existing in the region.

Proptech: Property + Technology

Are technological solutions to the category real estate such as, for example: the modernization of internet property portals or marketplaces specialized in segments by type of living or users. Destancan also the initiatives of administering the so-called “multifamily” or processes of purchase and sale of properties through the use of “blockchain”, among others.

Edtech: Education + Technology

The edtech apply the technology to the world of education, whether for reversing gaps in access or to incorporate new methodologies and formats for the challenges of an education agile in a 2.0 world.

Foodtech: Food + Technology

Corresponds to the startups that have been struck with force in the field of power, where the proposals include a wide range of innovations that range from sophisticated robots of kitchen to the apps to order food to home, 3D printers that prepare all kinds of dishes,personalized recommendations through virtual assistants with artificial intelligence, among others.

Greentech: The Green + Technology

Are those technological solutions related to minimise the environmental impact, with a view towards sustainable development. The key areas of these firms are resource efficiency, pollution reduction and the study of alternative and renewable energies such as solar, wind and biofuels.

Biotech: Biology + Technology

Are those startups that develop solutions or make equipment aimed at the optimization of biological processes in its various phases, such as: chemistry, physics, molecular, among others. Its main expressions are oriented to the pharmaceutical industry, health and organic products.

Healthtech: Health + Technology

Are companies focused on optimizing the care of patients in general, in which we find solutions employed in all areas of the healthcare environment: from appointment with the doctor through an App to sensors that collect data from patients, among others.

Madtech: Marketing + Advertising + Technology

Corresponds to the application of the technology to the areas of marketing and advertising through the tools with which he interacts with the audience and potential customers, always with the idea of providing a value added that can lead to an increase in sales.

Retailtech: Retail + Technology

Zoom in on the user experience in an online store shopping face-to-face is one of the objectives of the companies dedicated to providing solutions retailtech. Highlight initiatives of augmented reality or virtual.

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