TRENDS CPG "Consumer Products Goods"

The year 2024 is presented as a key moment, marked by the rapid evolution of technology that is redefining the business landscape. The statistics speak for themselves: according to Statista, the global sales line is projected to reach 4.9 billion in 2023, with a growth of 27.6% in comparison with the previous year.

This unstoppable rise located impulse in an amalgam of factors, among which the acceleration in the adoption of artificial intelligence, augmented reality and the Internet of things.

In an environment where new technologies emerging every day, the retail industry is transformed continuously, requiring companies to stay abreast of the latest trends. In 2020, we spent most of 40.2 billion dollars in investments and funds-in agreements retailers in various industries. Consequently, those businesses that aim to thrive in 2024 should be kept updated with respect to the technological progress in order to preserve their competitiveness.

The most recent technological innovations have the potential to redefine the shopping experience and optimize operations in the retail industry. Below, we present the technological trends highlights that dominate the retail market in 2023 and to outline the direction for 2024.

1. Experiences of Customers Driven by AI

Artificial intelligence is revolutionizing the interaction between companies and their customers. Through the use of systems driven by AI, such as chatbots, companies can offer solutions and assistance, even in the absence of a representative human. In addition to improving the customer service, the artificial intelligence optimizes business processes, raising key performance indicators as well as the commitment and loyalty of the customer. Systems based on IA analyze data and behaviors of customers to continuously improve various processes, allowing companies to deliver your content highly relevant and enhance sales opportunities.

2. Personalized Shopping

The personalized shopping to boost the chances of closing sales by helping customers to filter the noise of the market and find what they need. The customization can also improve the overall experience of purchase; approximately 60% of buyers repeat purchases after you with a customized experience. Thanks to technological advances such as machine learning and artificial intelligence, the experiences of purchasing custom have been perfected. These tools analyze large sets of data to provide more accurate recommendations and custom.

3. Virtual reality and Augmented Reality

The development of virtual and augmented reality is transforming the buying behavior. With VR and AR, customers can visualize virtually products in your environment before purchase, surpassing the traditional experience of buying and increasing conversion rates in online retailers. These technologies are also innovating in the interaction between marketers and customers, showing a growth of 90% in the rates of conversion of AR in 2020. The integration of AR and VR is essential for the evolution of retailers, demonstrating that these technologies are fundamental to the future of commerce.

4. Shopping Smart

The shops intelligent represent a great solution for companies that seek to provide experiences hybrid. Thanks to sensors that collect information about the preferences and behaviors of customers, stores, smart allow for experiences of purchasing custom, offers specialized and improvements in the design of shops, as well as in the control of inventory. This convergence of technology moderna create more efficient operations for retailers.

5. Mobile Technologies

The ubiquity of smartphones has become inevitable in mobile technologies in the retail trade. More than 35% of shoppers use their phones to check the product information in stores. These technologies offer the potential to optimize operations and improve the experiences of customers, allowing promotions based on the location through mobile applications and automatic notifications. Take advantage of the GPS technology in smartphones to send alerts, and personalized offers proves to be an effective strategy for the retail trade today.

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