What is the difference between UI and UX?

The user experience (UX) and user interface (UI) are terms to be so pervasive that, for most, they could well be interchangeable. But to understand how these concepts differ from each other, as well as how they fit together to create experiences without friction, is key to making the most out of your design.

What is user interface?

The user interface refers to how a user interacts with a digital product, whether it be a website, an app, a game, a computer, etc focuses on the design of the aesthetic experience. This can include anything from how it looks and works a particular page or screen to the buttons real and the programming that is included in it.

A good user interface you will answer questions such as:

• How much information is too much to put on a screen?
• Where should I redirect the user to this particular button?
• What is this page visually attractive?
• What the user journey for this process is intuitive?

What is UX?

UX, on the other hand, refers to how it feels as a user as the user interacts with a product, both digital and physical. Focuses on the results and the general comments of the users. While the user experience in general digital is affected by your user interface, is a much broader digital products. Just note that UX is something that can be applied to any experience.

Good UX will answer questions such as:

• What are the weak points that surround my product or service?
• What are you trying to achieve users with my service or product?
• Where are the points of friction within the experience?
• What can you offer this experience to the users who can not get in any other place?

Without a doubt, any product or digital service will have some kind of user interface for users to interact, but all with which a user interacts to produce a user experience (UX) for. Even something as simple as sitting in a waiting room provides a UX corresponding.

The only real reason why the two are often expressed in unison is due to the fact that both are always present in digital experiences. Not to mention the fact that they look good when written next to each other.

Why, then, should focus its efforts on improving its UX and UI? Is it really worth the investment?

The ROI of UX and UI

Studies have shown that putting money in UX and UI has an amazing return on investment. According to a study by Forrester, every dollar invested in UX will generate, on average, 100 to change. This statistic is also very similar when it comes to the investment in user interface.

This amazing ROI of more than 9900 % may seem too good to be true, but remember that this is an average. Some companies will not see more than 3 times the return of the investment, while others might be rewarded with returns well above the average.

To make the most of their investment in UX and UI, it is important to make sure you have a solid strategy that includes the best practices and industry standards.

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