The 3 main benefits of automation to the experiences of the client and end-user.

Earn to customers is to not only have a product or service top. From the efficient participation of the client in the reception area until the internal operations smoother, more is needed to build an enduring loyalty.

In this environment, many brands are still using manual processes and legacy systems that consume a lot of time and paper. This way of working brings challenges to the service to the client and the user experience, including the lack of visibility of the customer journey.

To overcome these challenges is to find ways to increase the efficiency, productivity and collaboration. Here we will discuss how the benefits of automation can contribute significantly in these areas, and why the automation of workflows with platform low-code can make a big difference.

1. Increase operational efficiency

Take a look at their business processes today. If you are like most corporate brands, probably will face a combination of a CRM linked to a sales tool, a platform, e-commerce, project management tools, accounting software, billing tools, etc

Try to connect all of this in a simplified process often be difficult, to say the least.

Without a holistic approach, the tools disparate complicate even more the process of resolving challenges

And that's just in the back. It is likely that you will have even more systems, workflows and processes to help with the side of your business is customer-oriented, and let's not forget the elephant in the room: to operate many systems can be expensive.

In addition to what is already paying, you may need additional funds to hire a developer to find ways to connect all of their conventional tools, and third parties. But even then, the systems can continue to be awkward.

The systems and tools disconnected make it much more difficult to operate efficiently, which has an indirect impact on the customers and end users. Automation can help solve problems of inefficiency and expense by eliminating the need to interact with certain applications and reduce the time spent troubleshooting errors between manual systems are not integrated.

2. Improve the customer experience

In a practical sense, the improvement of the customer experience and the end-user is important for the final result. You can help to improve customer retention, increase customer satisfaction and loyalty, and open the potential for more revenue through additional sales and cross-selling.

According to a report from MIT on the future of CX, the 87 % of the leaders of the industry respondents mentioned the customer experience as a strategic differentiator for your brand.

Today, the customer experience should be a consideration at every point of contact that a potential customer has with your company, including its website, its mobile applications, and the whole process of customer service. Any error in the way it can make the customers look for other solutions.

The improvement of the customer experience and the end-user is important for the final result

Another critical aspect of the customer experience is how your processes and workflows serve their customer service employees. Suppose that your workflows now include the manual search in the paperwork, access to multiple Excel files and the file information in a very old legacy system. This lack of efficiency requires time and resources that could be better spent supporting customers in more direct ways.

But when digitizes, and automates these processes in solutions that are optimized and simplified, opens the potential to better serve their customers and employees.

One of the benefits of automation with code under is that you can automate various processes along a single workflow. This can take care of minor tasks and allow time for employees to solve more complex problems for customers, improving the overall customer experience.

3. Works with low-code

Instead of trying to get your IT department to operate a mosaic of paper, spreadsheets, and products freemium, you can create your own code solutions under one platform accessible drag-and-drop. To guarantee the efficiency and improve the processes are two obvious reasons for that automation is becoming more popular, but to increase collaboration and agility are equally essential to the success of the business.

Analysts at Forrester have discovered that the collaboration and team work between departments is key to the success of CX. Their research shows that "bring the entire organization around the customer," is the manner in which the organizations leaders address the customer experience in the future.

Collaboration is key for operations and workflows successful, and the code allows a communication and collaboration effective between departments, eliminating silos.

While seeking to optimize their workflows, to deliver training to its employees to provide information on the processes of your organization, whether that help engineer solutions that simplify the work can also be a powerful motivator for future productivity.

Another benefit of eliminating the silos is a better integration of data. With a platform of low code, you can incorporate data from many different sources in a universal center, you can support easy access to information and the rapid development of custom solutions to arising needs.

That agility is important for companies that could lose customers if the information or recommendations or take too long in getting to the point in which you could take a decision or implement a solution.

Companies that take advantage of the platforms of code that is interconnect with their tools and current processes are likely to discover that you can help more end-users, without compromising the quality, faster than ever.

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