What is a super app?

Super Apps are still emerging technologies, allowing them to ripen; they promise to practical benefits and enriching experiences.

The Super Apps can provide a more engaging experience and the greatest scope for the users.

Built as platforms for experiences of custom applications over applets.

Industries are adopting the Super Apps to gain a competitive advantage.

A Super App is like a swiss army knife with many tools that serve a purpose, with the difference that you can use and remove new tools (applets) according to the needs of the user. Is running on a platform that provides numerous services of common use apps, such as messaging and payment. Users of a superapp can create user experiences (UX) customized by selecting and installing the applets you want (focused on the completion of a single task).

Three important strategic priorities for CIOs

“It is more than a mobile application a composite or a web portal. Super Apps are built as platforms to offer mini-modular that users can activate to gain the expertise of custom applications,” says Jason Wong, distinguished analyst, vice president of Gartner. “And those responsible for engineering and software must determine if a superapp is aligned with their business strategies, composable”.

The concept of a Super App is expanding to include business experiences in mobile and desktop platforms, workflow, collaboration, and messaging. The Super Apps will be expanded over time to provide support to the chatbots, the technologies powering the Internet of things and immersive experiences such as the metaverse.

How to work the Super Apps

Users are given access to a series of services discrete through an ecosystem for the development teams to internal and external partners to build and deploy micro applications modular in the Super App. This ecosystem of providers also extends the value of the Super App by providing a convenient access to a wide range of services within the application.

Several technology providers already offer tools and platforms that help those in charge of software engineering to creating Super Apps.

The roadmap of YOU for the digital transformation of business

Some examples are:

• Providers of platform as a service (platform as a service, PaaS) that offers a platform solution in the cloud.
• Structures of front-end that enable the deployment of applets in web and mobile applications.
• Development platforms multiexperiencia (multiexperience, MX).
• Applications platforms code low-code application platform, LCAP).
• Providers of development services.

Users can customize their experience in the Super App by selecting the applet that you want to use when they need it. The key is the exchange of data and includes the simple authentication of the user, such as the single sign-on (SSO, for its acronym in English), and tracking user preferences or the use of the application.

What are the Super Apps

Often, they are created for the customers to consolidate the services, features, and functions of multiple mobile applications into a single application, such as financial services. The responsible of software engineering also creating Super Apps to provide a more engaging experience to their employees. These Super Apps can help achieve economies of scale and to leverage the network effect of a larger base of users and multiple computers applet. And what is more important: can improve the UX by allowing users to activate their own toolbars of mini-applications and services.

Possible obstacles

The creation of the entrepreneurial ecosystem can become a challenge much bigger than the implementation of the technology.

Different users prefer to interact differently with the applications; therefore, to achieve the design of a Super App is suitable for the public, along with the consistency of the applets published on the Super App, can have an impact on the adoption and retention.

Write to us for information on our solutions and services for the development of Super Apps.